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  1. <text id=93AC0327>
  2. <title>
  3. Utilization of Selected Media:1975-93
  4. </title>
  5. <history>
  6. Compact ALMANAC--United States Statistics         
  7. Press                                                
  8. </history>
  9. <article>
  10. <source>Time Almanac</source>
  11. <hdr>
  12. Utilization of Selected Media
  13. </hdr>
  14. <body>
  15. <table>
  16. <tblhdr><cell>Item<cell>Unit<cell type=i>1975<cell type=i>1980<cell type=i>1985<cell type=i>1990<cell type=i>1992<cell type=i>1993
  17. <row><cell type=a>HOUSEHOLDS WITH-<cell type=i><cell type=n><cell type=i><cell type=i><cell type=i><cell type=i><cell type=i>
  18. <row><cell>Telephone service(1)<cell>%<cell>(NA)<cell>93.0<cell>91.8<cell>93.3<cell>93.9<cell>94.2
  19. <row><cell>Radio sets(2)<cell>%<cell>98.6<cell>99.0<cell>99.0<cell>92.8<cell>96.6<cell>(NA)
  20. <row><cell>Average radios per household<c>%<cell>5.6<cell>5.5<cell>5.5<cell>5.6<cell>5.6<c>(NA)
  21. <row><cell>Television sets(3)<cell>Mil.<cell>68.5<cell>76.3<cell>84.9<cell>92.0<cell>92<cell>(NA)
  22. <row><cell>Total with TVs<cell>%<cell>97<cell>98<cell>98<cell>98.2<cell>98.3<cell>93
  23. <row><cell>Color TVs<cell>Mil.<cell>46.9<cell>63.4<cell>77.7<cell>87.0<cell>91<cell>92
  24. <row><cell>Cable TV<cell>%<cell>(NA)<cell>19.8<cell>44.6<cell>56.4<cell>60.2<cell>57
  25. <row><cell>VCR's<cell>%<cell>(NA)<cell>1.1<cell>20.8<cell>63.0<cell>72.5<cell>72
  26. <row><cell>AVERAGE:<cell><cell><cell><cell><cell><cell><cell>
  27. <row><cell>Viewing per day<cell>Hrs.<cell>6.1<cell>6.6<cell>7.1<cell>7.1<cell>5.9<cell>(NA)
  28. <row><cell>TVs per household<c><cell>1.54<cell>1.68<cell>1.83<cell>2.0<cell>1.39<c>2.2
  29. <row><cell>Commercial radio stations:(2)<cell><cell><cell><cell><cell><cell><cell>
  30. <row><cell>AM<c><cell>4,463<cell>4,589<cell>4,718<cell>4,975<cell>4,961<c>(NA)
  31. <row><cell>FM<c><cell>2,767<cell>3,282<cell>3,875<cell>4,296<cell>4,785<c>(NA)
  32. <row><cell>Television stations:(3)<cell><cell><cell><cell><cell><cell><cell>
  33. <row><cell>Total<c><cell>953<cell>1,011<cell>1,182<cell>1,442<cell>1,482<c>1,505
  34. <row><cell>Commercial<c><cell>706<cell>734<cell>883<cell>1,092<cell>1,118<c>1,137
  35. <row><cell>CABLE TELEVISION:(3)<cell><cell><cell><cell><cell><cell><cell>
  36. <row><cell>Systems<c><cell>3,506<cell>4,225<cell>6,844<cell>(NA)<cell>11,075<c>11,461
  37. <row><cell>Subscribers served<cell>Mil.<cell>9.8<cell>15.5<cell>31.3<cell>47.8<cell>57.2<cell>55.7
  38. <row><cell>Daily newspaper circulation:(4)<cell>Mil.<cell>60.7<cell>62.2<cell>62.8<cell>63.0<cell>(NA)<cell>(NA)
  39. <row><cell>Per capita<c><cell>.282<cell>.275<cell>.263<cell>.251<cell>(NA)<c>(NA)
  40. </table>
  41. <list style=hang>
  42. <item>NA=Not available.
  43. <item>1. For occupied housing units. Source: U.S. Bureau of the Census.
  44. <item>2. Compiled from Federal Communications Commission reports. Source: Radio Advertising Bureau, New York, NY.
  45. <item>3. Source: Television Bureau of Advertising, Inc., New York, NY.
  46. <item>4. Source: Editor & Publisher, Co., New York, NY.
  47. </list>
  48. <p>Source: Compiled from sources mentioned in footnotes.
  49. </p>
  50. </body>
  51. </article>
  52. </text>
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